I currently lead visual storytelling strategy across YouTube, Instagram, and TikTok, reaching more than two million followers, in addition to a large linear audience. My current work centers on YouTube-first execution—research, scripting, hook development, thumbnail strategy, production, and post-production optimization—all informed by retention data and audience behavior.

Below is UNSOLVED Northwest. I serve as Project Manager and Executive Producer for one of the station’s strongest YouTube brands. Our growth has been driven by intentional YouTube-first thinking: emotionally resonant storytelling, disciplined narrative structure, and data-informed iteration. We experiment constantly—refining hooks and leveraging Shorts to fuel long-form discovery.

The first special I produced has earned nearly one million views on YouTube.